However, the response from customers is still very good and the level of engagement impressive. Mostly, it is promotional videos or images which either promote new deals or items on the menu. It does not use Insta for discussions or to address customer issues. However, the main focus of the brand is promotions on this social media platform. McDonalds has got 3.3million followers on Insta and has made around 500 posts including videos and images. However, the audience size of Insta is much smaller as compared to Facebook and still it is a great option for video marketing and sharing images. You are going to find a large and relevant audience on Insta as well. Instagram :-įor the fun, food and fashion brands, Insta is also a very attractive platform to market their business and promote their products or services. Overall, it has used Facebook effectively for creating excitement and user engagement. Apart from its main account, McDonald’s also has an India account with more than 1.7 million followers. McDonald’s promotes mainly the freshest deals and new arrivals in its Facebook account. While Facebook must not be used as a total marketing solution, it can still help you fill some important gaps in your marketing strategy. Still most of them receive likes in hundreds or a few thousands. The number of posts is generally limited to no more than one a day. McDonald’s does not use the platform too aggressively for promotions. These discussions help you gain critical insights which will help you with making your marketing more effective. Facebook can be an attractive platform to tackle your customer’s complaints. However, the trick lies in engaging them successfully and giving them genuine and practical responses that minimise dissatisfaction. People do often bring their grudges and complaints. It is good to engage with your fans by occasionally responding to their concerns. Overall, the number of views, likes, shares and comments on each posts shows an impressive level of engagement. The social media reps of the company respond to people’s recommendations or complaints as required. McDonald’s also uses it to some extent to address customer service related issues and people’s complaints. However, they are not using it solely for promotions. McDonald’s has used Facebook mainly for promotions. However, brands must still refrain from using these platforms too aggressively for they can end up spoiling users’ taste and their own image as well. The level of user engagement on both Facebook and Instagram can be quite high. It is why Facebook is at the core of the social media strategy of most marketers. No company or marketer will find a bigger base of users and customers accessible on any other platform on the entire web. As the largest social media website, Facebook boasts of more than 2.2 Billion monthly active users.
After all it is the leading social media platform with the highest number of users. A very high number of marketers and brands use Facebook. With more than 78.5 Million followers, the Facebook page of McDonald’s looks quite popular. Let’s have a look at how it has utilised each of the major social media channels for marketing, promotions and customer engagement. Apart from the other channels of advertising, McDonald’s uses social media for marketing and promotions. However, the company also focuses on marketing and promotions to reach its target audience. The QSR brand sells a uniform menu globally except for minor regional variations to suit the local taste and preferences. Its number of restaurants has grown higher than 37K. The company operates across more than a hundred countries. McDonald’s is the leading fast food brand of the world. From fun to food and fashion, brands from all industries and even tech industry are actively engaging on social media and connecting with their followers in real time. It is helping them manage their customer relationships in several new ways. They do not need to spend a fortune either. Social media has also proved highly effective in terms of marketing and is helping brands reach millions of fans and customers. They are actively publishing content, engaging their audience in discussions and in this way growing their customer base and engaging the existing customers. More and more of them from all industries are flocking to the social media platforms to market their brand and products. Social media has become a primary tool of marketing for businesses in the 21st century.
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